Design with the business in mind.
The experience behind Rareform connects graphic and web design with e-commerce, marketing and analytics. That perspective brings the visual work closer to the needs of the business.
A foundation in design. A wider view of the work.
The professional background behind Rareform began in graphic and web design, then expanded into helping online businesses with brand development, marketing, content and customer relationships.
That combination shapes the questions at the start of a project: who needs to find the business, what they need to understand, and what should happen next. Typography, imagery and interaction are considered alongside the words and structure that make a website useful.
The aim is a coherent experience, from the first impression to the point where someone decides to get in touch.
The experience that informs the decisions.
Graphic and web design
Experience creating digital assets and developing visual identities provides the foundation: type, color, imagery and layout working together across a brand and its website.
E-commerce and digital marketing
Work with online businesses brings attention to how an offering is presented and how people move from interest to a decision. It connects the design of a page with the information a potential customer needs.
Content strategy and online visibility
A background in SEO, content strategy and social media informs how information is organized and expressed. Clear service descriptions, useful page structure and consistent language give the design something meaningful to communicate.
Customer relationships
Experience with customer retention adds a view beyond the first visit. The way a business explains itself, responds and maintains a consistent experience can matter throughout the relationship.
Analytics and informed decisions
Training in data analysis supports a more deliberate way to assess questions and evidence. Where relevant data is available, it can help identify what needs attention and what should be reviewed after a change.
Practical experience, supported by continued learning.
Additional training includes Google’s Data Analytics Specialization and Attract and Engage Customers with Digital Marketing, both completed in 2023.
The analytics coursework includes preparing and processing data, analysis, visualization, R programming and a capstone case study. These skills complement the design background by supporting clearer questions and a more considered use of evidence.